Objective of each business is to maximize the value of the firm for its
owners, that is to maximize shareholder wealth. It is successful if manager can
maintain as well as balance rights and benefits of all stakeholders in the
organization.
BBC News Journal published on January 30, 2012 mentioned case of Royal
Bank of Scotland (RBS) as an example illustrated for the shareholders wealth,
in which the issue was not concerned effectively.
According to Sternberg (1998: 95), “organisations, including corporations
and particularly businesses, should not be run to serve the interests of their
owners, but for the benefit of all their stakeholders. However, in the
situation, Stephen Hester, chief executive of RBS
received a bonus of £1m, irrespective of the difficulties of the organization.
Personally, I think that the reward is not reasonable because it just
concentrated on benefits of the leader while ignore other stakeholders. A
large amount of money was used with wrong purpose, instead of saving the situation
of the organization. In 2008, at the moment Mr. Hester was appointed, the Bank
was in its worst performance ever, which reported the largest loss in UK
corporate history of £24.1 bn. It also is the year, the firm fully got loss.
The performance still not got better in next years, with the continuous loss of
£3.6bn in 2009 and £1.13bn in 2010.
“Shareholder wealth is represented by the market price of a firm’s
common stock” (McGuigan, 2009). The chart below represented for the negative share
performance under Mr. Hester management.

It is easy to see
the downward trend of the share price through 2009 to 2011 of the organization.
“Under Mr Hester, its shares have fallen substantially to about 27p currently.
Its stock fell 48% last year. In 2007, RBS shares were worth about 370p”.
Another evidence
shows the unfair of the Managers to different types of shareholder is the way
of fund distributions. Except £1.2m base salary, chief executive of the Bank
also was awarded a large amount of £6.5m of share, while staffs got
difficulties with the decisions. Unable to manage number of employees, RBS
announced a redundancy of 3,500 jobs from its global banking division. It means
the firm had removed more than 11,000 employees, pre-credit crunch headcount of
24,000. David Fleming, national officer for the Unite union, considered it as
an hypocrisy of the Board of Management, which has sacked over 21,000 staff,
while still attempting to pay bumper bonuses to the bosses."
There is a huge criticism of the payment to Mr. Hester. More than 90,000
people had opposed violently this decision. Brendan Barber, general secretary
of the TUC evenly describe the bonus as a “huge mistake” especially when the
Bank met difficulties in operation as well as the freeze and cut down of pension
entitlement.
However, an argument has been made to debate for the event. At first, we
cannot deny the effort of Mr. Hester toward the recovery of the Bank. For the
first 9 months of 2011, RBS made pre- tax profits of £1.2 bn. Management of the
organization thought that the reward is worth his achievement of reducing the
firm’ risks and made it less vulnerable to external shocks (potential meltdown
of Eurozone). Chairman Sir Philip Hampton is even adamant that the bonus paid
to him less than his peers.
On the other hand, the reward seems reasonable when making comparison
with other rivals. Barclays, for instance paid its chief executive Bob Diamond
up to £10m bonus, compared with a total payout £6.5m in the previous year.
When considering the case of RBS, decision of rewarding Mr. Hester £1m
has both good side and bad side. It can be said that the decision is toward the
shareholder wealth, at least the chief executive for his devotement to the
Bank. However, it did not consider carefully other parties (employees) as well
as the real situation of the Bank. Employees’ benefits were neglected. Although
the reward could be worthy with the chief executive’s previous achievement, it
still is a risk with the decreasing of staff number and slow recovery of the
Bank. “Financial manager have the primary responsibility for acquiring funds
(cash) needed by a firm and for directing funds into project that will maximize
the value of the firm for its owner”. So, the decision could be a long term
plan of manager for better performance of the organization as well as increase
shareholder wealth.
Source of information:
McGuigan, J (2009) Contemporary Corporate Finance, 11th edn. Cengage Learning
BBC News
Source of information:
McGuigan, J (2009) Contemporary Corporate Finance, 11th edn. Cengage Learning
BBC News
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