Merge and acquisition (M& A)
is one part of the Foreign Direct Investment (FID), the topic I mentioned last
week. Merging activity is the creation of a new organization out of two or more
organizatons of more or less equal stature, pooling all resources. Meanwhile,
acquisition is the activity of adding a small firm into the existing structure
of a large organization.
Merge and acquisition becomes a
trend with an increasing in number up to 74,000 acquisitions between 1996 and
2001. It is predicted to continuing increasing in future (Quittner, 2008). The
deal bases on the market price, and can be risky, and usually aim to increase
sales, cut costs.
The purpose above totally was
achieved in case of J. P. Morgan and Chase Manhattan Bank. Although the merge
was not equal as it planned, it can not be denied the effective result as the
company ranked second in size of assests among all American banks.
However, it is not always
successful in every case of merge and acquisition. Author Quittner (2008)
states that around 50% of acquisition
companies will have failed. A fail example is the case of Cocal-Cola and
Proctor and Gamble, in which after 5 months of acquisition, Coca-Cola’s stock
had dropped and Proctor and Gamble’s share price risen. Or the
Daimler-Chrysler partnership lost the two firms $60 billion of market value
Another obvious example is
America Online (AOL) merged with Time Warner at the value of $164 billion
(Quinton, 2000). It is overoptimistic when the two organizations set an
aggressive goal of 30% growth rate. In positive situation, Time Warner
shareholders will get 1.5 shares of AOL for each share they own; at the end of
January, the spread between Time Warner's price of $80 and the value of 1.5 AOL
shares was about 7%. But if the deal collapses, Time Warner stock could fall
more than 17% to its pre-deal price, while the growth investors who have fled
AOL would presumably return, pushing it over $70, or more than 20% higher
(Galarza, 2000).
In fact, it is recorded that AOL
Time Warner worth $54 billion after the merge. A professional analyst Ethan
McAfee questioned why AOL made that decision as “their investors buy the stock
only because of its growth”.
So, I myself wonder whether merge
and acquisition create value or not? Merge and acquisition brings benefits or
drawbacks to firms?
According to a report by
Schweiger (2002), trillions of dollars in deals have been struck and tens of
millions of people have been affected. In the view of financial measures
(profit or stock price) or non- financial measures (firm reputation), M&As
creates no gain or even a slight loss in both stock price and profit
(Schweiger, 2002). M&As also has a negative impact in employees. Thousands
or eve tens of thousands people are being unemployed due to the M&As.
Studies demonstrate the affects of M&As on employees’ health, stress,
loyalty to their organization, productivity, absenteeism.
It is said that organizations
must have a careful considerations before making decisions of M&As. There are
some factors that managers may concern like the type of
resources to be combined, the synergies sought, the extent of redundant
resources, the degree of market uncertainty and the level of competition faced.
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